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Jason Barro

Founder & Partner

New York

Jason Barro is the lead partner and founder of NPS Prism, Bain’s customer experience benchmarking service that provides actionable insights to grow loyalty and sales. He is based in Bain & Company's New York office and is a leader in Bain's Customer Strategy & Marketing practice, specializing in the Net Promoter System® and customer-driven transformations. 

He has 20 years of consulting experience with Bain.

Jason has extensive experience leading customer transformations across a wide range of industries, including media, cable, retail, banking, credit cards, restaurants and healthcare. He has advised both business-to-consumer and business-to business companies.

Prior to joining Bain in 2004, Jason was an assistant professor of business administration at Harvard Business School from 1999-2004, where he performed research and taught courses on microeconomics, corporate governance and health economics. 

Jason earned his PhD, Masters and Bachelor of Arts degrees in economics from Harvard University.

Rahul Sethi

President and Co-Founder

Boston

Rahul Sethi is an executive vice president and the global leader of our NPS Prism^SM solution, through which he is responsible for our rapidly growing competitive benchmarking business. He is based in Boston.

Rahul is a seasoned expert on solving complex business issues that lead to incremental growth and economic value for senior client executives, focusing on the customer buying process and market segmentation. He has operational experience and a track record of building high-performing businesses from the ground up, leading teams in diverse cultures and business environments in Americas, Europe, Africa and Asia over the past 16 years.

He is also skilled in professional services development, including sales planning, demand generation, and both product and service monetization. His client industry portfolio spans financial services, retail, CPG, consumer goods, tourism, restaurants and healthcare.

Just before joining the firm, Rahul led global sales planning and analytics at SharkNinja across the US, Europe, APAC and China. Prior to doing so, Rahul was heavily involved with operationalizing and scaling analytics businesses. He built one business – Grail Insights, within another consulting company – and helped scale another predictive analytics company commercially. He started off his professional career at another top consulting firm in the US.

Rahul holds an MBA from the University of Mumbai and an M.A. from the Newhouse School of Syracuse University. He has lived and worked in London, Mumbai and San Francisco. 

He and his family members are passionate fans of sport, including football, basketball, soccer, Formula 1, cricket, tennis and ice hockey.

Alison Leibovitz

Senior Vice President, Talent, Strategy & Business Operations

Denver

Alison Leibovitz is a senior director on the executive team of NPS Prism, Bain's largest data subscription business focused on CX benchmarking. She has been with Bain for 13 years.

Within NPS Prism, Alison oversees the marketing, strategy, and talent teams for the 120-person business. She is passionate about customer experience and has enjoyed helping grow the business from 20 people to where it is today.

Prior to NPS Prism, Alison was an associate partner in our Retail practice. In that role, Alison worked closely with many Fortune 1000 companies and private equity firms. Her work focused on strategy, transformation, customer experience, and due diligence (both corporate and private equity).

Beyond her client work, she is a founding member of our Seattle office (2018) and our upcoming Denver office (2022). She also served as program manager of the Seattle office and has held leadership roles across Women at Bain and recruiting.

She holds an MBA from the Wharton School of the University of Pennsylvania and an undergraduate degree from Davidson College.

In her personal time, Alison is a passionate Colorado native who enjoys spending time outdoors with her husband and two young kids.