Companies Covered in Our Dataset
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and many more
NPS Prism for
Grocery
56
Grocers across the US
NPS Prism includes data on most major grocers.
25
+
Customer Journeys
NPS Prism contains granular NPS analysis across the in-store trip, online shopping, online account, loyalty & membership, and store credit card usage episodes.
80
K+
Customers Surveyed
NPS Prism collects data from a representative sample of over 20K customers every 90 days.
Actionable Insights That Matter
See a sample of the data we analyze in the NPS Prism platform
In-Store
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Create a Positive In-Store Shopping Experience
See how you stack up against competitors when it comes to the in-store shopping experience. NPS Prism has data on journeys including:
- I selected items in store
- I couldn’t find the product I wanted, or it was not available in store
- I asked a question to a member of staff or tried to in store
- I used or tried to use a coupon in the store
- I checked out/paid for my basket or cart in the store
- I returned/exchanged an item instore or tried to
Online
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Refine the Online Shopping Experience
Get a better understanding of how customers are using your online order system with granular insights into journeys like:
- I selected items online
- I couldn’t find the product I wanted, or it was not available online
- I selected substitutions for my online order
- I used or tried to use a coupon online
- I checked out/ paid for my online order
- I changed or canceled my order after checking out
- I tracked the status of my order
- I received my online order at home
- I picked up my online order at a store/curbside
- I addressed a problem with my online order (e.g. missing item)
- I returned/exchanged an item online or tried to
Loyalty & Membership
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Foster Loyalty and Increase Membership
Discover how customers feel about loyalty & membership programs, such as:
- I redeemed loyalty rewards
- I signed up for a new loyalty/membership program or upgraded an existing one
- I renewed my membership, or it was renewed automatically
Credit Card
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Ensure a Smooth Credit Card Sign-Up Process
Learn what customers like and dislike about the store credit card, with detailed data on journeys like:- I applied for a store credit card
- I paid my credit card bill
Online Account
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Understand your customer's online journey
- I created an online account
- I updated my personal information
- I resolved a login issue
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Create a Positive In-Store Shopping Experience
See how you stack up against competitors when it comes to the in-store shopping experience. NPS Prism has data on journeys including:
- I selected items in store
- I couldn’t find the product I wanted, or it was not available in store
- I asked a question to a member of staff or tried to in store
- I used or tried to use a coupon in the store
- I checked out/paid for my basket or cart in the store
- I returned/exchanged an item instore or tried to
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Refine the Online Shopping Experience
Get a better understanding of how customers are using your online order system with granular insights into journeys like:
- I selected items online
- I couldn’t find the product I wanted, or it was not available online
- I selected substitutions for my online order
- I used or tried to use a coupon online
- I checked out/ paid for my online order
- I changed or canceled my order after checking out
- I tracked the status of my order
- I received my online order at home
- I picked up my online order at a store/curbside
- I addressed a problem with my online order (e.g. missing item)
- I returned/exchanged an item online or tried to

Foster Loyalty and Increase Membership
Discover how customers feel about loyalty & membership programs, such as:
- I redeemed loyalty rewards
- I signed up for a new loyalty/membership program or upgraded an existing one
- I renewed my membership, or it was renewed automatically

Ensure a Smooth Credit Card Sign-Up Process
Learn what customers like and dislike about the store credit card, with detailed data on journeys like:- I applied for a store credit card
- I paid my credit card bill
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Understand your customer's online journey
- I created an online account
- I updated my personal information
- I resolved a login issue
Grocery Insights
The Latest
from NPS Prism
Uncover new trends in grocery CX on our blog.
View more resources
Prism Insights
Grocers Face Heightened Customer Dissatisfaction: The Impact of Stockouts and Checkouts on NPS
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