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Automotive Customer
Data You Can Trust

NPS Prism provides you with customer insights into the product, service, and dealer
experience for both you and your competitors.

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Companies Covered in Our Dataset

and many (many!) more

NPS Prism for Automotive

26 +
Automotive brands NPS Prism includes data on automotive manufacturers, service providers and lenders.
19 +
Customer Journeys NPS Prism contains granular data across the purchasing, financing, ownership, in-vehicle use and service customer journeys.
65 K+
Customers Surveyed NPS Prism collects data from a representative sample of over 25K car owners every 90 days.

Automotive Customer Journeys That Matter

See a sample of the journeys we analyze from end to end in the NPS Prism platform.

Purchasing
Financing
Ownership
In-Vehicle
Service
FinancingorPurchasingOption1

Create a Smoother Path to Purchase

See how your brand stacks up against competitors in  common purchasing journeys, including:

  • Researching a vehicle online

  • Shopping for vehicles at a dealer

  • Test driving a vehicle

  • Purchasing/leasing a vehicle (with or without a trade-in)

  • Purchasing a warranty or extended warranty
FinancingOrPurchasingOption4

Make the Financing Process Less Painful

Evaluate how you and your competitors perform in the eyes of customers when facilitating financing. NPS Prism includes data on:

  • Obtaining a loan/lease

  • Paying a bill

  • Managing an account
Option1

Ensure Customers Stay Satisfied Post-Purchase

Use our platform to discover how customers feel about the experience of owning their car, such as:

  • Using the owner website

  • Using an owner app

  • Getting in touch with the brand’s contact center
Option1

Create a Positive In-Vehicle Experience

Review an array of data points directly from customers on the various journeys associated with using your cars, such as:

  • Using in-vehicle navigation

  • Using in-vehicle entertainment systems

  • Using in-vehicle driver assistance
Option2

Make Service Experiences Less Disruptive

Learn what customers like and dislike when getting their car serviced, such as:

  • Researching service options

  • Making appointments

  • Completing service appointments

  • Purchasing parts or accessories

  • Self-resolving issues with their vehicles

To support learning at a granular level, NPS Prism gathers Net Promoter feedback for every episode, enabling its subscribers in, for example, the automobile industry to compare not only their relationship scores but also how they stack up for both digital and human interactions at every episode along the customer journey.

Fred Reichheld

Inventor of NPS and Bain & Company Fellow

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